DSS 2024 launches second week of daily surprise deals in Dubai

Dubai DSS

Dubai Summer Surprises (DSS) 2024 has kicked off its second week of DSS Daily Surprises, offering residents and visitors significant savings across various retail categories.

The promotion, organized by Dubai Festivals and Retail Establishment (DFRE), will run until August 4, providing daily exclusive deals on fashion, footwear, and premium accessories.

The DSS Daily Surprises initiative aims to create excitement and drive footfall to retailers across Dubai. Each day’s offer is unveiled just 24 hours in advance on the Dubai Summer Surprises website and the @StyledByDubai Instagram account, encouraging quick action from savvy shoppers.

One highlight of the upcoming deals is the offer from Clarks at Ibn Battuta Mall on July 10. Customers can purchase items from the brand’s latest collection for men, women, and children at AED 199 or less, presenting an opportunity to acquire high-quality footwear at discounted prices.

This year marks the 27th edition of Dubai Summer Surprises, which runs from June 28 to September 1, 2024. The 65-day festival aims to position summer as an ideal time to explore Dubai, offering a mix of shopping deals, hotel offers, entertainment, concerts, and dining experiences.

The event is supported by key sponsors including Al Futtaim (Dubai Festival City Mall and Dubai Festival Plaza), Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of Emirates), and Dubai Holding Asset Management (Al Seef, Bluewaters, City Walk, The Beach, and The Outlet Village).

Other sponsors include Mercato Shopping Mall, Merex Investment, Nakheel (Ibn Battuta, Nakheel Mall, and The View at The Palm), as well as AW Rostamani, Emirates Airlines, ENOC, e&, and talabat.

Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for organizing DSS. The agency’s role includes developing Dubai’s retail and festival sectors and supporting the city’s positioning as a year-round family entertainment and shopping destination.

Shoppers interested in taking advantage of the DSS Daily Surprises are encouraged to follow @CelebrateDubai and @StyledByDubai on social media platforms and check the Dubai Summer Surprises website regularly for updates on the latest offers.

As Dubai continues to position itself as a global shopping and tourism destination, initiatives like DSS Daily Surprises play a crucial role in attracting both residents and international visitors, contributing to the city’s retail sector and overall economy.


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