Daily Surprises Fuel 34 Days of Summer Sales in Dubai

Dubai Summer Surprises kicks off for 34 days

Dubai Summer Surprises (DSS) 2024 is back, offering 34 days of exclusive deals from 2 July to 4 August.

This annual event, organized by Dubai Festivals and Retail Establishment (DFRE), features limited-time offers across fashion, beauty, electronics, and home labels.

Each day, a unique discount will be announced, available for just 24 hours at a specific location.

On 2 July, Ardene kicks off the event with all items priced at AED 49 and below at their Al Ghurair Centre branch.

For details on daily offers, visit the Dubai Summer Surprises website or follow @CelebrateDubai on social media.

Running from 28 June to 1 September, DSS 2024 offers 65 days of shopping, entertainment, dining, and activities across Dubai.

DFRE, part of Dubai’s Department of Economy and Tourism (DET), aims to position Dubai as a top tourism destination through its retail and festival sectors.


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